Good horsemanship is built on solid basics…so is good business!



Workshops offer an environment to focus on business planning, horse association development, marketing, program development, and team building and leadership topics.

Workshops provide you with interactive, hands-on learning, and can be offered in half-day, one-day, or two-day formats.

We design workshops around the client’s requests and needs, and travel to your location to deliver the workshop.

Workshop topics include:

  •  How to Write a Business Plan for a Horse Venture
  •  If I Build It, Will They Come? – How to Conduct a Feasibility Study
  •  Evaluate Your Marketing Plan ….Oh, You Don’t Have a Marketing Plan?
  • The Year Ahead: Action Planning and Marketing for Success
  • Project Management Skills Applied To Your Horse Business or Association
  • Pulling at the Harness Together: Team Building & Leadership Skills
  • Put the Giddy-Up Back in Your Horse Association with Strategic Planning


Ideas for Workshop Organizers

Workshops can be organized and conducted by an individual, a horse facility, or a horse association. The workshop can be open to the public, or can be conducted entirely as an in-house event for your facility or association.

Workshops usually are considered to be 9 to 5 with an hour for lunch and two fifteen minute breaks. Fees vary according to length of workshop and number of participants.

Consider looking for sponsors for your workshop, or collaborating with other horse facilities or horse associations.

Workshop design can include a variety of formats that include mini-lectures, hands-on, interactive sessions, and individual consultation.

If you don’t see what you need, contact us for details. I'd also love to hear your ideas and questions!

patience copy

Artwork courtesy of Jeanne Maguire Thieme - Patience 

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Recent Blogs


"When I was an adjunct at UNH, Lisa Derby Oden brought a wealth of information and knowledge about current issues facing the equine industry locally and nationally to the equine science students there...Lisa provided a full understanding of how each segment of the industry is dependent upon each other for stability and growth. Her in-class workshops helped students increase their awareness of problems encountered in the equine field. She offered opportunities to learn about small business operations and professionalism.

Time and again, she offered UNH undergraduate students insights into current horse industry trends which have an effect on their chosen equine profession. I sat in on Equine Business Management when Lisa offered it through UNH. It helped me tremendously with my own business on my farm. I highly recommend her industry workshops as a must do walkthrough before venturing into any horse-related business. "

Heather Smith, Sunrise Bay Farm, Durham, NH