Good horsemanship is built on solid basics…so is good business!



Workshops offer an environment to focus on business planning, horse association development, marketing, program development, and team building and leadership topics.

Workshops provide you with interactive, hands-on learning, and can be offered in half-day, one-day, or two-day formats.

We design workshops around the client’s requests and needs, and travel to your location to deliver the workshop.

Workshop topics include:

  •  How to Write a Business Plan for a Horse Venture
  •  If I Build It, Will They Come? – How to Conduct a Feasibility Study
  •  Evaluate Your Marketing Plan ….Oh, You Don’t Have a Marketing Plan?
  • The Year Ahead: Action Planning and Marketing for Success
  • Project Management Skills Applied To Your Horse Business or Association
  • Pulling at the Harness Together: Team Building & Leadership Skills
  • Put the Giddy-Up Back in Your Horse Association with Strategic Planning


Ideas for Workshop Organizers

Workshops can be organized and conducted by an individual, a horse facility, or a horse association. The workshop can be open to the public, or can be conducted entirely as an in-house event for your facility or association.

Workshops usually are considered to be 9 to 5 with an hour for lunch and two fifteen minute breaks. Fees vary according to length of workshop and number of participants.

Consider looking for sponsors for your workshop, or collaborating with other horse facilities or horse associations.

Workshop design can include a variety of formats that include mini-lectures, hands-on, interactive sessions, and individual consultation.

If you don’t see what you need, contact us for details. I'd also love to hear your ideas and questions!

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Artwork courtesy of Jeanne Maguire Thieme - Patience 

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Recent Blogs


“Lisa Derby Oden’s “Growing Your Horse Business” helps new business owners to understand what it really takes to plan a successful equine enterprise in a competitive industry. It is THE ‘toolbox text’ every new or existing equine business owner needs to get started or keep growing.”

Lucinda Davis Griesey, President of Griesey Farms Riding Academy, Noblesville, IN