Good horsemanship is built on solid basics…so is good business!

5 Fundamental Steps to Starting Your Horse Business

This workshop series is designed for people that want to take the step of starting their own horse business and don't know where to start. It's also a valuable process for those in early start-up stages if you haven't worked through a systematic process to guide you to success. This series will direct you through the maze of start-up planning pitfalls and give you a jumpstart to opening your doors for business. Lack of planning is one reason that small businesses fail, and the horse industry is no exception. Getting "good footing" as you start your horse business is the first step towards success.

What you’ll learn in this 4 week workshop: 

  1. Identify your needs
  2. Understand local, state and federal start-up requirements
  3. Evaluate the market and identify your target market
  4. Calculate financial feasibility using an income/expense/breakeven calculator
  5. Set short and long-term goals


Sign up now to get started right away.


This series is organized as follows:


Week 1 - Getting Started

Step One: Is this right for me?

  • Characteristics of an entrepreneur
  • What do I need?
  • What resources do I have?


Step Two: Local, state and federal requirements

Suggested Exercises

  • Personal financial calculator
  • Prepare resources list
  • Complete local, state, federal requirements worksheet


Week 2 – Market Opportunity

Step Three: Evaluate the market

  • Identifying your target market - Who are they? What do they want and need?
  • How big is the market?
  • Who are your competitors?
  • How do you connect with your target market?
  • Can you do a market test?

 Suggested Exercises

  • Complete target market chart
  • Prepare competitive analysis
  • Complete features/benefits chart


Week 3 – Financial Feasibility      

Step Four: Calculate financial feasibility                       

  • Income/Expense/Breakeven
  • Cash flow
  • A word about P/L and Balance Sheet

 Suggested Exercises

  •  Determine breakeven


Week 4 – Long and Short-Term Goals

Step Five: Set goals

  • Start with the end in mind
  • Strategic planning, business planning, feasibility
  • Action plan

Suggested Exercises

  • Prepare vision, fundamental objectives, and goals
  • Complete goals for next 3 months


Sign up now to get started right away.

Subscribe to Our Emails

Get your FREE Marketing Tools Catalog!

What's New

Penniless Philanthropy

Next Round deadline - July 15, 2018

More Information


Recent Blogs


"When I was an adjunct at UNH, Lisa Derby Oden brought a wealth of information and knowledge about current issues facing the equine industry locally and nationally to the equine science students there...Lisa provided a full understanding of how each segment of the industry is dependent upon each other for stability and growth. Her in-class workshops helped students increase their awareness of problems encountered in the equine field. She offered opportunities to learn about small business operations and professionalism.

Time and again, she offered UNH undergraduate students insights into current horse industry trends which have an effect on their chosen equine profession. I sat in on Equine Business Management when Lisa offered it through UNH. It helped me tremendously with my own business on my farm. I highly recommend her industry workshops as a must do walkthrough before venturing into any horse-related business. "

Heather Smith, Sunrise Bay Farm, Durham, NH