Good horsemanship is built on solid basics…so is good business!

Posted by Lisa Derby Oden
Lisa Derby Oden
I've been fortunate to be involved with horses throughout my life... so far that
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on Tuesday, 13 January 2015
in Planning

Ready, Set, Go For Your Horse Business Goals!

It's a new year. It's that time again to look objectively at your horse business successes, challenges, and unfulfilled goals of 2014. It's also time to focus forward on 2015.


What's your style for tackling your goals? Do you set goals with all good intentions - and then they fall by the wayside? Are your goals in your head only - and then at the end of the year you mutter to yourself "Where did that year go?" Many businesses just kind of bump along, year after year, without being proactive about new goals. Those that utilize a clear goal-setting and achievement process more often achieve those goals.

Join Blue Ribbon Consulting for a free teleseminar on Tuesday, January 20, 2015, 7PM EST.

The session will:

• provide a process for brainstorming and prioritizing 2015 goals

• outline steps that need to be taken to achieve your goals

• offer a follow-up monthly check-in option to optimize your pathway to fulfilling your goals

The free teleseminar will take place on Tuesday, January 20 at 7PM EST. For the goal setting document and phone call-in number and code, contact

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About the author

Lisa Derby Oden

I've been fortunate to be involved with horses throughout my life... so far that is! Early in my career I owned and operated Derby Farm, a riding stable in Buxton, Maine. I have also worked as a freelance riding instructor and bring all this practical experience to my consulting work. Blue Ribbon Consulting focuses on business and nonprofit development in the equine industry. I provide evaluation, planning, research, marketing and problem-solving services to take you successfully through all your horse business transitions. I've worked with clients around the world, and have received state and national honors for my work in the equine industry. Since I love this industry and believe in it, I've also been a nonprofit founder, board member, and executive officer for local, state and national organizations. I've worked with nonprofits in strategic planning, program development, corporate development, fundraising, grant writing and grant administration. Part of this wonderful journey has also allowed me to serve as adjunct faculty and guest lecturer at several universities, and to deliver business development, marketing, and leadership seminars throughout the United States. I also developed and oversaw the Entrepreneurs Resource Center for a community college. I've published two books, have been a columnist and freelance writer for many trade publications, and am a partner in the CD series “Inventing Your Horse Career.”


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"When I was an adjunct at UNH, Lisa Derby Oden brought a wealth of information and knowledge about current issues facing the equine industry locally and nationally to the equine science students there...Lisa provided a full understanding of how each segment of the industry is dependent upon each other for stability and growth. Her in-class workshops helped students increase their awareness of problems encountered in the equine field. She offered opportunities to learn about small business operations and professionalism.

Time and again, she offered UNH undergraduate students insights into current horse industry trends which have an effect on their chosen equine profession. I sat in on Equine Business Management when Lisa offered it through UNH. It helped me tremendously with my own business on my farm. I highly recommend her industry workshops as a must do walkthrough before venturing into any horse-related business. "

Heather Smith, Sunrise Bay Farm, Durham, NH