Good horsemanship is built on solid basics…so is good business!

Posted by Lisa Derby Oden
Lisa Derby Oden
I've been fortunate to be involved with horses throughout my life... so far that
User is currently offline
on Sunday, 13 October 2013
in Penniless Philanthropy

My Experience (So Far) as a Penniless Philanthropy Partner, by Kimberly Cardeccia

HiddenPromiseslogoonlyI was so excited when I got an email from Lisa letting me know she had chosen my business for her next Penniless Philanthropy project. I had a feeling being involved with this project would allow me to continue doing work that I love. Because, to be quite honest, if I didn’t start actually functioning as a business ~ making a profit ~ I would have to give up.



We scheduled our first phone meeting for a few days later, and I grew equally excited and nervous. I was apprehensive about how Lisa would react to my lack of knowledge and business practices that were certainly needing help. A part of me worried that she would regret her decision. I really had to work through embarrassment and resistance about reporting the facts about what and how I was attempting to run my business. In hindsight, it’s almost funny how scared I was. Lisa’s compassion and humor, combined with her knowledge and professionalism made a very safe environment for this highly sensitive and emotional person!




One of the first things that Lisa shared with me was how important it is to have a paradigm shift, and to see and present myself as a business owner. This was a huge “aha” moment, and one that I revisit quite often. I am certain that one day it will become my first response because I am practicing making it a habit.


Lisa also instructed that all of the information I was providing about my business told a story. This statement helped me be able to align even more with the paradigm shift of being a business owner. I really thought that I was uniquely ignorant in all of my attempted business practices. Hearing that I also was going through a lot of the same struggles that other business owners encountered helped me figuratively step out of the corner and remove the dunce cap! This gave me hope and a fresh perspective to carry as I learned about smart business practices and procedures.


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About the author

Lisa Derby Oden

I've been fortunate to be involved with horses throughout my life... so far that is! Early in my career I owned and operated Derby Farm, a riding stable in Buxton, Maine. I have also worked as a freelance riding instructor and bring all this practical experience to my consulting work. Blue Ribbon Consulting focuses on business and nonprofit development in the equine industry. I provide evaluation, planning, research, marketing and problem-solving services to take you successfully through all your horse business transitions. I've worked with clients around the world, and have received state and national honors for my work in the equine industry. Since I love this industry and believe in it, I've also been a nonprofit founder, board member, and executive officer for local, state and national organizations. I've worked with nonprofits in strategic planning, program development, corporate development, fundraising, grant writing and grant administration. Part of this wonderful journey has also allowed me to serve as adjunct faculty and guest lecturer at several universities, and to deliver business development, marketing, and leadership seminars throughout the United States. I also developed and oversaw the Entrepreneurs Resource Center for a community college. I've published two books, have been a columnist and freelance writer for many trade publications, and am a partner in the CD series “Inventing Your Horse Career.”


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“Thank you for offering the services you do for the equestrian entrepreneurs.  I have looked online for good, down-to-earth business information on horse/equestrian related business.  Of all of them that I have come across, yours by far has offered the most in my opinion.  I purchased the 2 books, 'Growing Your Horse Business' and 'Bang for Your Buck' a few years ago and they are my bibles…”

Mary Green, Jackson, MI