Good horsemanship is built on solid basics…so is good business!

About Us

Consulting Work


As a consultant, Lisa works with clients across the United States and abroad. Breeders, trainers, instructors, riding facilities, boarding operations and a variety of other horse-related businesses have sought out her services. Beyond her private practice, she has provided business and market planning to Beginner Farmers of NH, NH Agriculture Innovation Program, MA Farm Viability Program, and MA Forest Viability Program. She has also been a nonprofit founder, board member, and executive officer for local, state and national organizations. She has worked with nonprofits in strategic planning, program development, corporate development, fundraising, grantwriting and grant administration. Lisa has served as adjunct faculty and guest lecturer at several universities, and has delivered business development, marketing, and leadership seminars throughout the United States.

Throughout your horse business transitions Blue Ribbon Consulting helps you: 

  • Develop your business strategy and plan 
  • Identify your competition and analyze how you stack up
  • Create a consistent image and brand in the marketplace
  • Establish and improve your presence on the internet
  • Recognize and enter new market opportunities
  • Establish annual goals and the actions needed to achieve them
  • Learn new skills to manage and lead your horse business


Bringing It All Back to the Horse Industry

Outside the equine industry, Lisa also was the start-up program manager for Wilton Main Street Association, where she deepened her experience in economic development and small businss consulting. She also developed and directed the Mount Wachusett Community College Entrepreneurial Resource Center. The Center provided live and online small business seminars, an Incubator Without Walls, and an annual regional business plan competition that was a 2006 Bellwether Award Finalist. Oden also served as Project Director for a $2M USDOL grant for science, technology, engineering and math career pathways. She worked with Monster and SHE Design to conceptualize and subsequently manage a virutal center based on a web 2.0 platform that was the center piece of the grant. A big believer in continuing education, Lisa adds to her knowledge base regularly and brings it all back to the horse industry.


Lifelong Involvement

Lisa has been involved with horses throughout her life. In her adolescence, she owned backyard horses and was very active in 4-H. She went on to recieve her BS in Animal Science with a specialty in Equine Studies from the University of New Hampshire, and her MS in Management from Antioch New England Graduate School. Early in her horse industry career she owned and operated a 25-horse stable, and was instrumental in founding a pony club, dressage association, and eventing association. In the mid-1990’s she revitalized the New Hampshire Horse Council and has been active in the American Horse Council and New Hampshire Farm Bureau. In 1999 Lisa was honored with the Van Ness Award from the American Horse Council for outstanding service to the horse industry. In 2004 she was honored with the first-ever President’s Award from the New Hampshire Farm Bureau Federation. Lisa was appointed by NH Governor Lynch to represent equine on the NH Farm Viability Task Force and subsequently to the commission to study the expansion of the NH Agriculture Innovation Program. Lisa also sits on the UNH Thompson School Applied Animal Science Advisory Committee.



ahp             ahc             elcr       

equi partners small           nhfarm              usea        whia

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